AI & Enterprise
Enterprise software shares rise; can they break through the SaaSpocalypse narrative?
Shares of enterprise software companies, which had been sliding as AI spread, have recently turned higher. Collaboration software firm Atlassian raised its annual outlook, helping lift sentiment across the software-as-a-service market. Investors are watching whether this shift will weaken the so-called “SaaSpocalypse” narrative that companies will build SaaS products themselves using AI, reducing demand. Some analysts say a rebound is possible after underperformance versus the broader market.
