| Mobile Web

FSS to overhaul financial investment ad rules; ETF, high-risk product YouTube ads to face review

South Korea\'s Financial Supervisory Service will revamp procedures for financial investment advertisements to curb false and exaggerated claims as competition intensifies for products such as exchange-traded funds. The overhaul covers ad production, screening and post-management at securities firms. New listings of ETFs and high-risk products posted on firms\' own YouTube channels are expected to be added to the Korea Financial Investment Association\'s review scope. The regulator and the association plan to complete rule revisions by mid-October and implement them in January 2027.