Kia recorded its best-ever August sales in the United States, selling 83,793 vehicles, up 1 percent from a year earlier. Several models set monthly records, while hybrid and electrified-vehicle sales hit August highs. Pure EV sales were mixed, with EV6 and EV9 down in August. Kia is launching the 2027 EV3 small electric SUV from $29,890, excluding a $1,495 delivery fee, in multiple trims with NACS charging ports.

Hyundai Motor is stepping up electric vehicle promotions in the United States, offering discounts of up to $10,000 and 72-month zero-interest financing on models including the Ioniq 5 and Ioniq 9. The move is seen as a response to higher price burdens after a federal tax credit ended and intensifying competition. In South Korea, Hyundai Capital is also offering discounts on Ioniq models and Kia EVs. Media reported low lease payments for some trims.