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Games & Commerce

Meta to launch Instagram Live ads in South Korea to boost viewers and purchase conversions

Meta will launch Instagram Live ads in South Korea, promoting live streams as ads across Stories, Feed and Reels to drive viewers and purchases. The format targets users more likely to buy and uses the live stream itself as the ad creative. It is available to professional or creator accounts with at least 1,000 followers, with standard ad pricing and no additional sales fees. Meta said its research showed higher viewing and conversion metrics.

Industry

Shinhan Bank joins pro baseball players and fans donation campaign, pledges up to 70 million won

Shinhan Bank is joining a social contribution campaign that turns professional baseball players’ game records and fans’ cheering into donations. The bank and the ChildFund Korea Foundation will run the “Our Neighborhood Superstar” campaign with six players, with donations accumulated based on performance and the bank matching up to 60 million won. Fans can also participate by leaving comments, with the bank adding up to 10 million won more. Funds will support child welfare projects in related regions.

Finance

Korea Post runs prize event for post office insurance premium auto-debit

Korea Post’s Postal Service is running a prize event for customers who pay post office insurance premiums via automatic transfers from post office accounts. Eligible customers are those who newly register a post office account for premium auto-debit or switch to that method during the event period and make at least one payment. Winners will be announced on Dec. 11 on the post office savings website and the Itda Banking app.