[DigitalToday reporter Choo Hyun-woo (추현우)] Dyson has long dominated the bladeless fan market. It is also a product category that can be hard to buy on impulse because of prices that run into the hundreds of thousands of won. German home appliance brand Boral (BORAL) has thrown down a challenge with its 12-speed bladeless fan, the BR-R1200F. It costs 89,000 won.

The first impression was not bad. The slim, tower-style design in white with purple accents did not feel out of place set in a corner of a living room. In the stand configuration, it rises to above an adult’s waist, so the airflow reached the upper body evenly. Assembly, which connects the base and main unit, took less than 5 minutes without tools.

The first test was airflow. The 12-step wind strength was a barely audible, light breeze on level 1, and on level 12 it produced a strong gust that could blow hair. The soft, even airflow typical of a bladeless structure was noticeable. Instead of the “choppy” wind produced by rotating blades on regular fans, it releases air as if it is spreading in a thin layer, which made long use feel less tiring.

Noise is the most notable strength of this product. At level 6 and below, it stayed quieter than an air conditioner outdoor unit. Turning on sleep mode automatically lowers airflow and turns off the display light. Combined with the timer, setting it to shut off automatically after 1 to 2 hours before falling asleep was useful in daily life. Users sensitive to noise can clearly feel the difference here.

It also includes a 360-degree auto-swing function. It slowly rotates left and right to spread air evenly throughout a room, and it was particularly effective in shared spaces such as a living room. It was also easy to stop it in a desired direction using the touch panel or remote while swing was operating.

The remote can be stored by attaching it to a magnet on the top of the unit. It was a small but practical point that removes the hassle of having to search for the remote after use. The remote’s button layout was simple, making it not difficult to operate even in the dark.

Safety is another point worth noting. The bladeless structure fundamentally blocks the risk of children or pets putting their hands into the fan. Given that safety is a major reason many households with infants hesitate to use a fan, this structural feature goes beyond simple design differentiation and becomes a practical reason to buy. It also obtained KC safety certification.

Cleaning convenience is also overwhelmingly better than regular fans. With bladed fans, you have to separate the front and rear covers and wipe dust off the blades, but with this product cleaning is done by wiping the outer loop once with a wet tissue. A problem in which dust piles up on internal blades and degrades airflow quality also does not occur because of the structure.

There were some disappointments as well. At level 12, the maximum airflow, noise rises somewhat. In a quiet environment, it can be noticeable. The reach of the airflow also felt shorter than similarly priced bladed fans. Performance comes through better in smaller spaces such as a bedroom or study rather than a large living room.

The 89,000 won price is also appealing. Given that Dyson’s Pure Cool series is priced in the 400,000 to 700,000 won range, it includes most key functions at less than half the price. There are differences in airflow performance and premium material finishing, but it is a sufficient option for users trying a bladeless fan for the first time or as a secondary fan for households with children.

Note: This review was produced with product sponsorship from Targetpick Mall.