Industry
Hecto Healthcare launches second cohort of Desimone supporters
Hecto Healthcare said on Jan. 20 it held a launch event for the second cohort of its Desimone probiotics supporters programme and began activities. The initiative follows a first cohort run last year and is made up of consumers with strong interest in gut health. The group will take Desimone 4500 each month and create review content for Instagram, blogs and YouTube over about six months. The company plans to use the content to build brand trust and expand brand experiences online and offline.
