Hecto Healthcare's kids health functional food brand Kim Seok-jin LAB will take part in the Suwon COEX Baby Fair, it said on Sunday. The event will be held from May 21 to 24 at Suwon Messe. Kim Seok-jin LAB plans to broaden on-site contact with expecting and first-time parents through the fair and to present its brand direction.

The Suwon COEX Baby Fair is one of the largest parenting fairs in Gyeonggi province, bringing together brands and services related to childbirth and childcare. During the event, Kim Seok-jin LAB will introduce products centered on key nutrients for the growth stage, including probiotics, omega-3 and vitamin D. Beyond a simple exhibition, it will also run communication-focused on-site content so parents can easily understand nutrition information by stage of a child's growth.

It has also prepared a range of customer participation events. It will provide a trial pack kit and a tarpaulin bag to all customers who join its Naver Lounge. Customers who make purchases will receive Kim Seok-jin LAB popular products and a premium probiotics Desimone 4500 trial pack. Those who spend 100,000 won or more will also receive either a full-size Kids Omega3 Smart Chew product or a wrist brace for pregnant women.

Kim Seok-jin LAB is a health functional food brand of Hecto Healthcare, which owns the premium probiotics brand Desimone. Based on nutrition design focused on babies and kids, it is expanding its scope into a family health brand that covers children through to the whole family.

A Hecto Healthcare official said, "Through this Suwon COEX Baby Fair, we plan to communicate directly with expecting and first-time parents and convey Kim Seok-jin LAB's brand philosophy and product competitiveness." The official added, "We will continue to expand points of contact with customers as a brand that covers overall health from children to family."