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Why FDE teams should report to product, not sales

As tech companies expand forward deployed engineer (FDE) teams to target the enterprise AI market, audio AI company ElevenLabs stresses that FDE organisations should sit under product rather than sales. Co-founder and CEO Mati Staniszewski said FDEs must deeply understand the product roadmap, solve customer problems and expand the product in that direction. He said companies often miss the step of bringing expertise gained from integration work back into the product.