Industry
IT device shrinkflation intensifies as prices rise and capacity halves
Shrinkflation, where prices rise while specifications fall, is spreading across global IT devices including smartphones, laptops, consoles and desktops. The shift by SK Hynix, Samsung Electronics and Micron toward high-bandwidth memory for AI data centres is reducing supply of standard DRAM and NAND, supporting higher RAM prices. Set makers are passing margin pressure to consumers through price hikes and specification cuts, a trend the industry expects to persist until mass production of DDR6 ramps up.
