South Korea will speed up the blocking of false or exaggerated advertising in food, pharmaceuticals, cosmetics and medical devices from December. The Korea Communications Commission said a revision to the law on the establishment and operation of the commission passed a cabinet meeting on Monday, providing grounds for written reviews by its broadcast media review body. The change expands written reviews to include ads abusing AI and deepfakes and deceptive before-and-after comparisons.

The Broadcasting Media Communications Commission reported major policy results in broadcasting, media and telecommunications at a cabinet meeting on Monday, marking the first anniversary of the launch of the People’s Sovereignty government. The commission said it has pursued policies aimed at clearing issues accumulated over two years and realising media sovereignty and a basic society. It cited broadcaster relicensing, decree revisions, measures on public responsibility, handset subsidy rules, World Cup joint broadcasts, platform obligations and home-shopping reforms.