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AI & Enterprise

OpenAI to add \'business agent\' to ChatGPT for direct talks with companies

OpenAI is introducing a “business agent” feature in ChatGPT that allows users to talk directly with official AI agents representing companies. The system centers on company verification through a new Business Hub, where firms can register profiles and manage information on products and services. Eligible U.S. e-commerce and online service companies will be included initially. OpenAI also offers analytics on mentions and clicks, while keeping chat content private and only sharing aggregated insights. Companies can sponsor agents for more prominent ad placement.

AI & Enterprise

OpenAI launches Business Hub beta for managing company information in ChatGPT

OpenAI has launched a beta version of Business Hub that allows companies to directly manage information displayed in ChatGPT and respond to customer inquiries. Companies can create profiles and verify or correct product and service details in a format similar to business profiles on search engines. Eligible firms can also create dedicated business agents to answer user questions. OpenAI will require profile verification, with methods varying by market and company type.

Games & Commerce

Woowa Brothers says it will help foster a vibrant startup environment

Woowa Brothers, the operator of food delivery app Baedal Minjok, shared growth know-how built over 16 years with global startups. The company said it held an on-site exchange event on Sept. 10 at Baemin Startup Square in Pangyo, Seongnam, with participants in the 2026 K-Startup Grand Challenge. The programme is hosted by the Ministry of SMEs and Startups and run by the Gyeonggi Center for Creative Economy and Innovation.