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Games & Commerce

Naver runs 2026 \'Be Local\' campaign, introduces 300 Busan hotspots

Naver is launching a regional partnership campaign with local governments and public institutions to improve convenience for foreign tourists visiting South Korea. The company said on Tuesday it will run its \'Be Local\' campaign through July 19, promoting about 300 hotspots across Busan. Users who set Naver Map to a foreign language can view recommendations via a Be Local tab. The campaign also offers coupons and supports reservations, orders and payments, including via a passport verification feature.

AI & Enterprise

JobKorea publishes 2026 company preference report as rankings shift sharply in five years

SK Hynix ranked No. 1 among companies job seekers want to start work at immediately, a survey showed. AI- and data-based HR tech platform JobKorea analysed a survey of 3,287 job seekers and its user behaviour data for its 2026 company preference report. Samsung Electronics and Naver followed. The report said preferences shifted sharply over five years, with IT and platform firms losing share to semiconductors and manufacturing. Pay and bonuses were the top reason cited.

AI & Enterprise

Enterprise edition \'old guy hardware\' boom

As investment in AI infrastructure accelerates, companies specialising in on-premises hardware are posting strong growth alongside cloud expansion. Hardware makers spanning semiconductors, servers, storage and networking are reporting improved results as AI demand rises. Dell Technologies highlights a strategy centred on upgraded on-premises AI infrastructure and solutions optimised for the tokenomics era. Enterprises are also looking at PCs for local inference while major AI and software players expand offerings, partnerships, acquisitions and investments.