CJ ENM said on Thursday it will launch two advertising-based free streaming (FAST) channels on Amazon Prime Video in the United States. The channels are CJ ENM K-Stories and CJ ENM K-Pop. K-Stories will feature dramas and films from CJ ENM’s library, with initial titles including The K2 and movies such as Veteran and Exit. K-Pop will air M2-produced content including the MPD fancam series.

Bundling that packages rival companies’ content on a single streaming platform is gaining pace in the global OTT industry. Amazon has enabled Prime Video users to subscribe to services such as HBO Max and Apple TV via its app, and YouTube and Roku are stepping up efforts toward one-stop TV viewing. YouTube will bundle NBCUniversal’s Peacock for Premium subscribers. Netflix has also moved to integrate France’s TF1 and is discussing options to offer Peacock and Fox One.