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Telecommunications & Media

Amazon Prime Video pushes AI-led overhaul, boosting recommendations and voice search

Amazon is overhauling Prime Video to make it a core platform for showcasing the company’s artificial intelligence capabilities. Bloomberg reported that Jeff Bezos asked Prime Video chief Mike Hopkins to put AI and personalization features at the centre of the redesign. The project, code-named Lighthouse, aims to strengthen Amazon’s AI competitiveness. The changes include new recommendation and discovery features, voice responses and an updated home screen.

AI & Enterprise

Amazon hardware chief says app and screen era will fade, outlines on-device AI chip strategy

Amazon is focusing on embedding its own chips in personal devices, CNBC reported. Panos Panay (파노스 파나이), head of Amazon Devices & Services, said Amazon makes its chips end-to-end and develops some key devices from chip design through completion, while still using external chips such as Qualcomm. Amazon has introduced AZ3 and AZ3 Pro chips for running on-device AI models. Panay also said the world may be moving away from apps and screens.

AI & Enterprise

Apple, Microsoft AI strategies put to the test as AI cost surge debate grows

Apple and Microsoft face a key month as investors and developers watch whether they can shift perceptions of their AI momentum. Apple’s World Wide Developers Conference runs June 8 to 12 and is expected to highlight on-device AI backed by its chip design experience. Microsoft is expected to unveil more in-house models at its June 2 to 3 Build conference as it leans less on OpenAI. Companies are also voicing growing concern over rising AI costs.