Amazon Web Services launched agentic features in its partner collaboration platform, AWS Partner Central, on Thursday. The AWS Partner Central agent runs on Amazon Bedrock AgentCore and automates administrative tasks while simplifying opportunity management such as co-selling and funding. AWS said partners have sought faster, more efficient ways to close deals, but fragmented data and siloed expertise have slowed progress. The agent provides sales plays, insights, funding recommendations and next-step guidance, and can connect to existing tools via an MCP server.