| Mobile Web

Search results for AI Overviews

AI & Enterprise

Publishers lose traffic as Google AI search keeps users from clicking news links

As Google expands AI-powered search features, online publishers are seeing fewer visits from search results. Critics say AI Overviews and AI Mode shift search from link lists to AI summaries, letting users get answers without opening original articles. Data show search traffic has fallen at major outlets, and some publishers report steep drops in click-through rates. Google disputes the claims and says clicks are stable and broader across sites. Publishers are pursuing legal action and changing distribution strategies.

AI & Enterprise

Google to add more source links in AI search answers to address traffic drop concerns

Google is increasing the visibility of source links in its AI search answers, placing in-text links higher and more frequently in responses. The change aims to help users reach needed information directly and make links easier to click. Google also introduced additional steps to boost publisher traffic, including showing contextual links at the top when few references exist, expanding a link carousel and changing how lower-page links appear. It is also testing links to publisher and creator profiles in AI Mode.

AI & Enterprise

Naver AI Briefing sources 46.5 percent from Naver Blog; Google AI Overviews rely more on YouTube and social media

A study found 46.5 percent of sources cited in Naver AI Briefing answers came from Naver Blog. Marketing research firm Jeongmaek Marketing Lab, which runs the AI search optimisation solution BrAInd, analysed citations used by Naver AI Briefing, Google AI Overviews, Gemini and ChatGPT. It said source types differed by platform, with Google AI Overviews drawing heavily on YouTube and social media and relatively low shares from news sites across all four platforms.