Naver will switch to a new stock page from Sept. 10, ending the existing service it has operated for about 20 years. Naver Pay Securities offers quotes, news and stock discussions, and links users to partner broker order screens through a simple order function. Brokers are also strengthening their own platforms by combining AI analysis, communities and video content. Industry participants say the competition is expanding toward securing everyday spaces for consuming investment information.

Generative AI is lowering content production costs and driving rapid growth in text, images and video, while also increasing the spread of similar posts or lightly modified copies of others’ work. The value of original material reflecting direct experience and expertise is rising. X has begun granting existing revenue-share participants access to apply for an “original content rewards” programme, while Naver is selecting creators based on AI-search citations and topic expertise, with monthly payments and additional support for top creators.