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Finance

SK Hynix Nasdaq debut puts ADR listing effects in focus

SK Hynix is set to enter the Nasdaq market on July 10 local time, raising expectations for a broader global investor base and a re-rating of its value. The company priced 177.9 million ADS at $149 each, for proceeds of about $26.5 billion, by issuing 17.79 million new common shares. Trading starts conditionally under SKHYV and switches to SKHY. Analysts note possible dilution and demand dispersion, and say past ADR cases did not guarantee long-term share gains.

Telecommunications & Media

Netflix unveils new attention metric for ads, roll-out to 27 countries by year-end

Netflix said on Tuesday it has announced a new advertising strategy centered on viewer attention. It presented the approach at an event in Seoul for about 600 local advertisers. Netflix Korea ad director Lee Choon said ad marketing is shifting from sheer exposure to deeper attention. Netflix said traditional metrics such as reach and gross ratings are insufficient. It cited a 2025 internal survey and Kantar research supporting attention as a stronger indicator.

Crypto

DAXA warns of phishing posing as won-based crypto exchanges, urges caution over requests to install PC programs

South Korea’s Digital Asset Exchange Alliance (DAXA) warned users about phishing websites posing as domestic won-based crypto exchanges. It said the sites are being spread through social media ads that lead users to fake pages resembling local exchanges and then prompt them to install PC-only programs by offering fee waivers and special events. DAXA said local won-based exchanges do not provide separate PC trading software and urged users to use official websites and avoid suspicious downloads.