Games & Commerce

Cafe24 sees data as core of its AI shopping mall vision

Cafe24 says it found that marketing, inventory and cash flow are linked, and chose to break bottlenecks by sorting products with data before advertising and recovering ad spending from sales. Ahn Eun-guk (안은국), a group team leader at its marketing centre, said many merchants lack inventory classification and cash visibility. The firm uses ABC and XYZ analysis to segment products, identifies items that sell without ads and offers a sales-linked ad model that pays ad costs first and recoups them through payment-settlement cycles.

Finance

Shinhan Bank unveils Nara Sarang Card ad featuring ITZY\'s Yuna

Shinhan Bank has released a new video advertisement for its Shinhan Nara Sarang Card featuring ITZY member Yuna, along with actors Gong Min-jung and Lim Sung-jae. The ad, produced by content studio Dolphin Kidnapping Group, depicts Yuna becoming increasingly immersed in a soldier role on a shoot set. The bank plans to roll out interviews, a military-song music video and short-form clips, and run a pop-up store at Yongsan Station in Seoul.