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Institutions buy gold, retail investors turn to coins: what lies ahead for 2026 asset markets

A long-running debate over gold versus bitcoin is entering a new phase as market volatility increases. Gold, a traditional safe haven, is repeatedly setting record highs, while bitcoin, once dubbed “digital gold,” is fighting to defend key psychological support. Precious metals posted strong gains in 2025, supported by rate-cut expectations and geopolitical risks, alongside rising gold-backed ETF holdings. Bitcoin remains sensitive to macro swings, leverage positioning and a stronger dollar, keeping it in a more retail-driven profile.