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AI & Enterprise

KT applies AI ads to Volvo EX90 campaign, brand searches double

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.

Finance

Finda to build finance AI platform based on Upstage's Solar

Finda will work with Upstage to build a finance-focused AI agentic platform. The two companies plan to combine Finda’s financial data with Upstage’s large language model technology to develop AI agent models for financial work and to identify related joint business opportunities. Finda will provide domain data, staff for DPO labelling and UAT, and advice on financial regulation and compliance. Upstage will lead development based on its Solar LLM.

Games & Commerce

Naver runs 2026 'Be Local' campaign, introduces 300 Busan hotspots

Naver is launching a regional partnership campaign with local governments and public institutions to improve convenience for foreign tourists visiting South Korea. The company said on Tuesday it will run its 'Be Local' campaign through July 19, promoting about 300 hotspots across Busan. Users who set Naver Map to a foreign language can view recommendations via a Be Local tab. The campaign also offers coupons and supports reservations, orders and payments, including via a passport verification feature.