PFCT, operator of KPL, is running a promotion offering a 1 percentage point discount on loan rates for new personal credit loan users.

KPL, an online investment-linked finance platform, said on Sept. 2 it will provide a "1 percentage point interest-rate discount coupon" to new personal credit loan users through Sept. 30.

KPL said mid-to-low credit borrowers accounted for 96.7 percent of its personal credit loan portfolio in the first quarter, based on outstanding balances, referring to borrowers in the bottom 50 percent by credit score. It said borrowers in the bottom 10 percent by credit score accounted for 41.5 percent.

The promotion applies to new customers who take out loans directly on KPL without going through external loan comparison platforms.

The company explained that the structure reduces brokerage costs paid to loan comparison services and provides part of the savings as interest-rate discounts.

To participate, users must check the "secret promotion code" on external creator channels partnered with KPL and enter it on the coupon registration page in the KPL app.

Once the code is registered, a 1 percentage point interest-rate discount coupon that can be used when taking out a new personal credit loan will be issued. The promotion code is provided through 6 creator channels, including "Country Mouse's City Life".

A KPL official said the scheme returns cost savings to customers who take out loans directly without using major loan comparison services. The official said the company will expand services that provide tangible financial benefits to customers through various partnerships.