After Binance announced it would limit services in the European Union because it has not obtained a MiCA licence, Coinbase and OKX are moving aggressively to attract European users.

According to a CoinDesk report, Coinbase CEO Brian Armstrong (브라이언 암스트롱) on June 26 (local time) offered sign-up bonuses via social media platform X (Twitter) to users in Germany, France, Italy, Belgium, Poland, Sweden and the UK. Coinbase said it has held a MiCA licence since 2025 and provides global integrated liquidity across spot and derivatives, adding it would offer a 5 percent bonus to users who transfer funds by July 13.

OKX founder and CEO Star Xu (스타 쉬도) offered bonuses to new users in Europe. He said, "If you are looking for a regulatory compliance platform built over the long term, welcome to OKX," adding that it is running a welcome campaign for users in the European Economic Area that includes a deposit-matching bonus of up to 8 percent.

Binance sent users an email saying it would no longer accept new sign-ups and would limit services. Binance said last week it withdrew its MiCA licence application in Greece and would seek authorisation in other EU member states. The company said, "Our goals in Europe remain unchanged, and we are confident we will obtain a MiCA licence within a few months."