DraftKings, a sports betting app, has launched its own prediction market exchange, DKeX, The Block reported on Thursday.
DraftKings said, "This launch has increased our control over content depth, operating efficiency and the overall customer experience, enabling us to innovate faster." DKeX uses technology from Railbird Technologies, a CFTC-licensed firm DraftKings acquired in October 2025.
DraftKings said the prediction market segment recorded annualised consumer trading volume of about $3.4 billion and annualised total trading volume of about $11.3 billion as of June 21.
The World Cup lifted trading volume. The company said more than 30 percent of users have used a combination feature that bundles multiple predictions into a single bet since its mid-May launch.
DraftKings first entered prediction markets in December last year and later expanded its products through a partnership with Crypto.com.
Chi-gyu Hwang
delight@d-today.co.kr