Crypto.com, a global digital asset platform, has signed a memorandum of understanding with Kyobo Lifeplanet Life Insurance, a digital life insurer, and will pursue cooperation to expand access to digital assets and provide an integrated digital finance experience, it said on Jan. 6.

Under the agreement, the two companies will review the introduction of a referral programme for Kyobo Lifeplanet customers within the scope of compliance with local regulations. The programme is expected to operate by offering benefits linked to use of the Crypto.com platform when users complete related procedures and meet set activity requirements.

The companies also plan to jointly develop a points exchange system that would allow Kyobo Lifeplanet customers to convert existing reward points into digital assets or use them in Crypto.com services. Over the medium to long term, they plan to pursue cooperation in various forms, including developing new digital financial products, reviewing a potential embedded insurance model and working together on marketing.

Eric Anziani, Crypto.com president and chief operating officer, said Crypto.com is continuing to expand access to digital assets through a reliable, regulation-compliant, user-centric platform. He said he hopes the partnership with Kyobo Lifeplanet will help Crypto.com capabilities contribute to providing more users with a new and seamless financial experience.

Kim Young-seok, Kyobo Lifeplanet chief executive, said the cooperation is an innovation in digital customer experience that connects digital insurance with global virtual assets. He said Kyobo Lifeplanet will continue to expand development of innovative services and strategic partnerships based on differentiated competitiveness in a changing financial environment.