SOOP’s key executives will buy the company’s shares to demonstrate their commitment to accountable management and to boost shareholder value.

SOOP said co-chief executives Choi Young-woo (최영우) and Lee Min-won (이민원), Chief Technology Officer Choi Dong-geun (최동근) and Chief Financial Officer Lee Byeong-ho (이병호) acquired a total of 300 million won of the company’s shares through on-market purchases on Wednesday.

Choi and Lee each bought about 100 million won of shares. Choi and Lee also purchased about 50 million won of shares each.

The share purchases were carried out to share with the market management’s confidence in the company’s business competitiveness and mid- to long-term growth potential. The aim is to align interests between management and shareholders and strengthen corporate value, accountable management and governance.

SOOP plans to use the purchases as a catalyst to execute core strategies, including upgrading its platform services, strengthening collaboration with streamers and partner companies, expanding its global user base and advancing its revenue structure, to raise profitability and growth at the same time.

It is also implementing a three-year shareholder return policy for 2026 to 2028 confirmed at its annual general meeting in March. Over the next three years, it will use at least 25 percent of consolidated net profit as resources for shareholder returns and is applying a change in the dividend benchmark from free cash flow to net profit.

A SOOP official said the executives’ share purchases were based on confidence in the company’s mid- to long-term growth and its current corporate value. The official said SOOP will continue accountable management while steadily strengthening regular investor relations activities and shareholder communication.