iM Bank on May 11 unveiled its inclusive finance brand, 'inter-Maum'.

Inter-Maum is a brand created using the letters of iM Bank’s name. It is meant to connect "between hearts" and reflects iM Bank’s direction for inclusive finance.

The bank plans to pursue rate reductions and product launches for vulnerable groups, debt restructuring and social contribution activities. The brand will be used across inclusive finance activities and internal and external communications, as well as advertising, public relations and social contribution efforts.

It also promotes finance in which "Maum comes before interest" and plans to provide a total of 7.5 trillion won in financial support to small business owners, ordinary people and vulnerable groups over the next 5 years.

An iM Bank official said the bank will pursue inclusive finance in a direction that resets the role and responsibility of finance beyond supporting vulnerable borrowers, adding it will strengthen public purpose by expanding policy finance.

Kang Jung-hoon (강정훈), president of iM Bank, stressed that finance should move toward providing open opportunities to more people and caring for individuals. He said the bank will more faithfully put inclusive finance values into practice across financial services and social contribution activities.