Bithumb said on Wednesday it will introduce tailored artificial intelligence agents across its operations as it pushes to innovate companywide work processes.

Bithumb will first use an “insight agent” to support analysts’ work collecting data and writing reports. When a user enters a prompt, the AI agent gathers various in-house data and organises it into a report format. It also carries out its own machine learning and statistical analysis.

It is also operating an “analysis agent” to lower barriers to using data. Bithumb’s analysis agent converts requests made in everyday language, or natural language, into analytical commands such as SQL queries even without specialised knowledge of data extraction or analysis techniques.

Productivity at development sites has also risen sharply. In development, it has put the latest coding agents, such as Claude Code, into practical work to handle simple repetitive coding and code error fixes.

From May, it will introduce an “adviser support agent” at its call centre to help advisers check in real time the information they need during customer interactions. It is preparing to expand the functions later to summarising consultations and checking consultation quality.

It is also reviewing the introduction of AI-based automation in compliance. It plans to apply AI to various report writing tasks and to abnormal transaction monitoring, or FDS, to raise internal operating efficiency and strengthen risk management capabilities.

A Bithumb official said the company is focusing on finding areas for improvement in the field centred on its dedicated in-house AI organisation and on building a tailored AI work environment that can solve those issues in actual work. The official said it will expand areas where AI is applied to provide a differentiated experience.