Microsoft is reshuffling its Copilot AI leadership. Mustafa Suleyman (무스타파 술레이만) will focus on developing next-generation AI models. CNBC reported on March 17 that Microsoft will integrate its commercial and consumer Copilot engineering groups and appoint Jacob Andreou (제이콥 안드레우) as executive vice president. Suleyman will step back from running Copilot to focus on AI research.

Microsoft plans to create a Superintelligence group and accelerate development of customised AI models for businesses. Suleyman said, "We will build AI models optimised for all Microsoft products within five years," and added, "The goal is to improve cost efficiency and maximise AI performance." He will also be involved to some extent in the day-to-day operations of the Microsoft AI group.

Copilot competes with OpenAI's ChatGPT and Google's Gemini in the generative AI market, but has not yet achieved commercial success. Only 3 percent of Office users are using Copilot.

Microsoft is also developing AI code generation, image and audio generation, and advanced reasoning capabilities, and plans to expand the technology through cooperation with OpenAI. Suleyman stressed, "AI models will be the core of future value, and Microsoft will focus on building cost-optimised AI models for businesses."