OpenAI is reshaping its strategy around coding and enterprise customers after concluding that its attempt to offer “everything at once” diluted its focus, the Wall Street Journal reported on Sunday.

According to the WSJ, OpenAI Applications CEO Fidji Simo (피지 시모) shared the direction at a recent all-hands meeting. OpenAI CEO Sam Altman (샘 알트먼) and chief research officer Mark Chen (마크 첸) are reviewing areas to deprioritise. They plan to give employees specifics within weeks.

Simo told employees, “We must not miss this moment because we are distracted by side quests (side quests, additional tasks).” She added, “Overall, we must firmly secure productivity, especially productivity in the enterprise segment.”

OpenAI last year rolled out a string of products including the video generation tool Sora, the web browser Atlas and e-commerce features within ChatGPT. Altman described this as “betting on internal startups at OpenAI.” The strategy helped lift the company’s image, but it has also been assessed as leading to OpenAI ceding the initiative to Anthropic, which focused on the enterprise and coding markets.

Anthropic has established itself as a strong player in the enterprise AI market with Claude Code and CoWork, the WSJ reported. Anthropic did not venture into image and video generation tools and focused only on the enterprise and coding markets. Simo told employees that Anthropic’s success sounded an alarm for OpenAI.

According to the WSJ, current and former OpenAI employees are pointing to last year’s strategy as blurring direction and making it difficult to allocate computing resources. They also said late-stage team moves were frequent.