SOOP posted growth in both revenue and profitability last year, supported by strength in its advertising business.

SOOP said on Feb. 12 it recorded 2025 annual consolidated revenue of 469.7 billion won, operating profit of 122.0 billion won and net profit of 98.4 billion won.

Revenue and operating profit rose 13.7 percent and 7.5 percent, respectively, from a year earlier. Net profit fell 4 percent from a year earlier.

Fourth-quarter revenue was 119.3 billion won, with operating profit of 27.8 billion won and net profit of 23.1 billion won. Revenue rose 6.7 percent from a year earlier, while operating profit held at the year-earlier level.

Advertising led the growth in last year's results. Annual advertising revenue surged 61.4 percent from a year earlier to 131.9 billion won. Content-style advertising based on in-house production capabilities grew 41.1 percent, and results from subsidiary PlayD added to expand revenue.

SOOP will strengthen its competitiveness in its own IP and signature content this year. It also plans to focus its capabilities on global expansion based on platform integration, upgrading the viewing environment and maximising its global-KR content business.

SOOP CEO Young-woo Choi (최영우) said, "This year, based on the content IP and technological foundation we have secured, we plan to focus on strengthening service fundamentals and steadily broadening the base of the live streaming ecosystem."

SOOP decided on a 2025 year-end cash dividend of 3,380 won per share, totalling about 36.0 billion won, to enhance shareholder value. It also announced a new shareholder return policy to use at least 25 percent of consolidated net profit over the next 3 years as funding for shareholder returns. The dividend benchmark will change from free cash flow (FCF) to net profit.