Kiwoom Securities said on Feb. 12 that subscribers to its Kiwoom Point service have surpassed 500,000. The figure was reached about a year after its launch at the end of 2024.
Kiwoom Point is a service that credits points immediately when users complete missions within the firm’s mobile trading system (MTS). The accumulated points can be used like cash for stock trading and financial services.
After reaching 300,000 subscribers on Oct. last year, Kiwoom Point added another 200,000 in about 3 months, showing steep growth.
As of 2025, points paid to all customers through Kiwoom Point were tallied at about 2.6 billion won. Of that, about 1.9 billion won was actually used for stock trading and trading in financial products, indicating that the point benefits are leading to practical investment.
A Kiwoom Securities official said, "Kiwoom Point is establishing itself as a service that expands the overall investment experience." The official added, "We plan to continue introducing missions and partnership content."
Sangyeop Oh (오상엽)
yub@d-today.co.kr