Coupang Eats said on Thursday it is launching the “Local Traditional Markets” promotion to support the revitalisation of traditional markets.

The promotion aims to publicise products sold by small business owners and encourage spending to boost market commercial areas. It follows a traditional market co-prosperity agreement Coupang and Coupang Eats Service signed last year with the National Federation of Market Merchants.

The first location is Cheongnyangni Traditional Market. Coupang is supporting small business owners there in their digital transformation.

The promotion introduces major eateries, including the market’s fried chicken alley, jokbal and bossam alley, and sundae soup and hangover soup alley. Grocery shops selling items such as side dishes, fruit and vegetables, and seasonal seafood are also taking part. The promotion runs until March 31.

New stores that have opened in the market are also included. The company expects the greater exposure will provide practical help in increasing customer touchpoints. Coupang Eats produced an integrated promotional video for Cheongnyangni Market and separate promotional videos for 4 stores and provided them to merchants.

Cheongnyangni General Market, which opened in the early 1960s, is Seoul’s first general market and the largest in the city’s northeast. Coupang and Coupang Eats Service supported its digital transformation by providing training to strengthen online sales capabilities, expert photo shoots for menus and products, and eco-friendly packaging containers.

Wan-hee Yoo (유완희), head of the Cheongnyangni General Market Merchants Association, said, “Coupang Eats has taken interest in traditional markets and provided practical support, which is also a big help in revitalising the market.”

Coupang Eats plans to expand the “Local Traditional Markets” promotion to traditional markets in other regions that need local economic revitalisation.

Myung-kyu Kim (김명규), chief executive of Coupang Eats Service, said, “The digital transformation of traditional markets is an important change for revitalising local commercial areas.” He added, “We will continue practical support so that traditional markets can build sustainable competitiveness online as well.”