MG Community Credit Cooperatives said on Feb. 2 it has selected actor Cho Jung-suk (조정석) as a new exclusive advertising model and will unveil a new advertising campaign.

MG Community Credit Cooperatives said it chose him because his distinctive sense of familiarity and highly trustworthy image align with its brand identity of being a reliable partner close to customers.

The new campaign is set against backdrops across the country. In the videos, Cho appears in his characteristically cheerful and energetic manner, visiting young people, newlyweds and small business owners facing difficulties in daily life to spread positive energy.

The campaign moves away from the existing advertising format that simply highlights financial products. It features an upbeat message of encouragement that “together, we can get back on our feet,” delivering both laughter and comfort to viewers.

The new commercial featuring Cho is expected to go on air this month and will be released across various platforms including TV, online and OTT services.

An MG Community Credit Cooperatives official said Cho’s bright and healthy energy is expected to create perfect synergy with the campaign’s core theme of encouraging the public. The official said MG Community Credit Cooperatives will always be there as a reliable partner for mutual growth, going beyond simple financial services so that people can regain strength in difficult times.