Blockchain-based mobility platform TADA is seeking investment to expand in the U.S. market.

TADA is a ride-sharing mobility company launched in Singapore in 2018. It currently operates services in Asian countries including Hong Kong, Vietnam, Cambodia and Thailand. It entered the U.S. state of Colorado in July last year.

According to the company, TADA runs a “Zero Commission” policy that does not charge drivers a percentage commission, unlike existing ride-sharing platforms. Since 2020, it has collected platform usage fees in the form of a fixed fee per ride.

As of last year, TADA’s gross merchandise value (GMV) was about 600 billion won.

Based on its global growth experience, TADA plans to enter the New York market in June this year. To do so, TADA is pursuing a $100 million fundraising round.

TADA Chief Executive Kyung-sik Woo (우경식) said, “TADA Zero Commission is not simply a pricing policy, but a structural innovation made possible through blockchain.” He added, “Using the New York launch as a starting point, we will grow TADA not as a platform but into a global mobility protocol, and create a new standard for ride-hailing that operates fairly anywhere in the world.”