Com2uS said on Tuesday cumulative sales of its baseball games have topped 1 trillion won.
Com2uS has built a strong foothold in South Korea's baseball game market since starting the Com2uS Pro Baseball series in 2008. It entered a full growth track after releasing a 3D version of Com2uS Pro Baseball in 2015. It is expanding into a range of baseball game titles based on official licences, including the KBO and MLB.
Monthly active users peaked above 2.6 million last year, more than six times the 2015 level. Average annual revenue growth over the past 3 years was about 30 percent, it said.
The company said the growth was driven by gameplay content implemented in detail to satisfy real baseball fans, along with development capabilities built up over a long period and know-how in global live services. It said results followed from a differentiation strategy tailored to the characteristics of each title while evenly delivering the fun common to baseball games.
It added that it raised user satisfaction by implementing in detail not only player data, records and play styles but also visual effects and control feel in hitting, pitching and defence. It also said events tied to real games and stronger off-season content raised expectations for the new season.
Com2uS said it will use the 1 trillion won cumulative sales milestone as a new starting point and further boost competitiveness based on the long-running success DNA of its baseball games. It plans to improve the completeness of updates in line with each league season this season. It also plans to maintain growth with differentiated strategies for each title, including expanded content marking the 10th anniversary of the launch of MLB 9 Innings.
Hong Ji-woong (홍지웅), the production chief leading Com2uS' baseball game development, said, "Based on decades of development and operations know-how for 'Com2uS Pro Baseball' and the expansion of our global lineup, we have built a structure in which baseball games continue to grow." He said, "We will further improve the game's completeness and strengthen service competitiveness so baseball fans can experience more enjoyable games."