Netflix said on Jan. 20 that its fourth-quarter 2025 revenue rose 17.6 percent from a year earlier. The figure topped analysts' expectations.
Netflix also drew attention by disclosing specific figures for its advertising business, which it began three years ago, for the first time. Ad revenue more than doubled from a year earlier to $1.5 billion.
The Information said it shows revenue diversification has moved into full swing beyond the traditional subscription base.
Netflix said it now has more than 325 million paid subscribers. It released the figure again for the first time in a year after ending the practice of reporting subscriber numbers quarterly, a move seen as aimed at highlighting the platform's scalability and market dominance.
Netflix shares fell about 5 percent in after-hours trading after the earnings release. The company projected 2026 revenue growth of 12 to 14 percent. That is lower than 16 percent growth last year, and analysis said it reflects market concerns about a broader slowdown even if ad revenue is expected to more than double again.
Chi-gyu Hwang
delight@d-today.co.kr