Israel AI startup ZyG raised $58 million in a seed funding round, SiliconANGLE reported on Monday.

The investment was led by Lightspeed Venture Partners, with Bessemer Venture Partners and Viola Ventures also participating.

ZyG is developing a platform that supports direct-to-consumer (DTC) product founders with AI agents to help them grow into global brands. Co-founder and CEO Omer Kaplan (오메르 카플란) explains that more than 90 percent of new DTC products fail to achieve large-scale growth because even with a strong product it is difficult for founders to handle marketing, data analysis and fundraising on their own.

ZyG aims to solve such problems with AI agents.

The company says the ZyG platform first verifies each product's growth potential through agentic marketability testing, then offers partnerships to products that score highly. For founders who become partners, it provides services including online store building, performance marketing, search engine optimisation, influencer marketing, logistics optimisation and customer conversion and retention management.

ZyG takes a certain percentage as a fee when revenue is generated, while founders keep ownership of the brand and intellectual property. Products with particularly high ZyG scores also get opportunities for funding support through the Zig Edge investor network. "What ZyG provides is an operating system that executes overall growth," Kaplan said. "Partners can focus only on innovation while protecting their equity."