Conde Nast, the media group that publishes Vogue and The New Yorker, is preparing a strategy that does not treat Google search as a core traffic channel.

The Financial Times reported on Feb. 27 that Conde Nast CEO Roger Lynch (로저 린치) said, "Within a few years, Google search will no longer be able to play a meaningful role in our traffic."

A few years ago, most visitors to former Conde Nast websites came via Google, but last year the share fell to about a quarter.

Lynch said Google's introduction of AI summaries in search results was "another fatal blow" to search traffic.

He criticised as a "harmful way" a structure in which publishers need to move away from Google search to prevent their content from being used in AI summaries. Conde Nast has content licensing agreements with OpenAI and Amazon, but it has yet to reach an agreement with Google.

Conde Nast increased revenue on the back of subscription and digital growth even though search traffic fell much more than expected last year. Revenue in 2025 is similar to 2021, but profitability is much higher. The New Yorker posted record-high revenue and subscribers last year.

As it overhauls its revenue structure, Conde Nast is focusing its capabilities on 7 brands: Vogue, GQ, The New Yorker, Wired, Vanity Fair, Architectural Digest and Conde Nast Traveler. Those 7 brands account for 85 percent of total revenue.