Coinbase-led Ethereum layer-2 network Base's dedicated app, Base App, is being overhauled into a trading-focused structure. Jesse Pollak, head of Base and Base App, recently said on social media platform X that Base App is being reorganised in a "trading-first" direction.

Base App is a self-custody web3 app rebranded from Coinbase Wallet. Coinbase has positioned Base App as a "web3 super app" and has offered integrated functions including a wallet, trading and social features.

But Pollak said that after analysing user feedback over several months, there were many responses saying the app felt overly social-focused. He explained that the structure was too similar to web2 and did not sufficiently reflect the variety of high-quality assets users wanted.

Base App will be redesigned with a user interface that puts the trading experience front and centre, with social features taking on a complementary role. Pollak said that adding social elements on top of financial functions is much more natural, and he stressed that he will adjust priorities.

The change aligns with a broader strategic shift recently seen across the SocialFi sector. Farcaster, a leading SocialFi protocol, has also recently pulled back from a social-centric structure and shifted to a trading-based revenue model.

Rob Hadick, a partner at Dragonfly Capital, said Base had effectively been the last "social-centric" alternative in web3, and market perception is now again strengthening that blockchains are essentially tools for moving money.

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