Platier, an agentic commerce company, said on Nov. 9 it applied its generative search optimisation (GEO) service, genser GEO, to HiteJinro Beverage's official online mall, Jinro Tonic Mall.

The company said Platier fully optimised 141 product detail pages on Jinro Tonic Mall, including Jinro Tonic Water, Black Barley and HiteZero 0.00.

It organised up to about 40 key attributes, including volume, pack size, price and sales status, into structured data (JSON-LD) that AI can read easily. It also added alternative text describing the contents of 226 detail images. It also prepared refined product descriptions and frequently asked questions (FAQ) content so AI can use them as clear grounds for answers.

The work was implemented without a large-scale site renewal, while keeping existing product detail pages unchanged.

To verify the impact of the rollout, it repeats the same questions and checks the results. Platier is selecting 50 representative queries that consumers are likely to enter and measuring them repeatedly every day across three major generative AI models.

Min-soo Yoo (유민수), head of Platier's AI CX SaaS Business Division, said, "GEO is not a one-time task. It is an operation you continue to fix together whenever products change." He added, "When AI describes a product, the most accurate source should be the official mall of the company that made the product. We will help the official mall be used as a basis for AI answers by organising product information in images so AI can read it."