Samsung Securities said on Tuesday that as of Jan. 6 it had 6,223 clients with at least 3 billion won in financial assets, up 58.2 percent from the end of 2024.
Over the same period, the assets of its personal clients excluding corporates rose nearly 70 percent from end-2024 to about 135 trillion won.
The share of high-net-worth clients also rose sharply among those in their 30s and 40s. The number of clients in their 30s holding at least 3 billion won in financial assets rose about 77.0 percent from end-2024, while those in their 40s increased 79.8 percent, the biggest rise across all age groups.
Samsung Securities said its analysis of high-net-worth clients' investment trends found an increase in the share of domestic stock investment and themes including semiconductors and robots.
An analysis of its high-net-worth clients' portfolios showed domestic stocks accounted for 32 percent of total portfolios at end-2024, but the share rose to 44 percent as of Jan. 6, indicating a sharp rise in preference for domestic stocks.
Over 2025, the top net buyers among ultra-high-net-worth clients in domestic stocks excluding ETFs were Samsung Electronics, Samsung Electronics preferred and Hyundai Mobis, in that order. This is interpreted as reflecting expectations for a strong recovery in the semiconductor cycle and the scalability of the robotics industry.
A Samsung Securities official said, "This performance is the result of a principle that puts customer-centred value first," and added, "We will continue to provide customised investment solutions."