AI & Enterprise
OpenSurvey adds \'chat with synthetic consumers\' to consumer research platform
AI-based research tech company OpenSurvey said on Wednesday it introduced a feature that allows users to chat with synthetic consumers on its Dataspace consumer intelligence platform. Users can create segments from trend report data or survey results and generate personas representing those segments for interviews. The company said the feature can help predict consumer trends or reactions to products under planning at low cost and in a short time. It is available for free to Dataspace members.
