Search results for synthetic consumers
AI & Enterprise
Intellicia raises 3.4 billion won in pre-Series A funding for synthetic consumer AI research platform
Intellicia, a startup developing AI synthetic consumer technology, said on Tuesday it raised 3.4 billion won in a pre-Series A round led by Kakao Ventures, with Murex Partners and Capstone Partners participating. The company provides TheSurvey.ai, an AI research platform that generates virtual consumers trained on real consumer data to answer surveys and interviews. It plans to invest the funds in a global SaaS platform due in the fourth quarter and expand to the United States and Japan next year.
AI & Enterprise
Big AI companies increasingly stress price competitiveness over performance
Price competitiveness is increasingly gaining weight in the global race for AI leadership, with major companies putting greater emphasis on costs alongside performance. OpenAI and SpaceXAI highlighted token efficiency for their latest models, while Meta set a lower price for a new coding and agent-focused model. Companies using AI are also calling for lower costs. The article also lists updates from Anthropic, Microsoft, AWS, Tencent and others.
AI & Enterprise
OpenSurvey adds \'chat with synthetic consumers\' to consumer research platform
AI-based research tech company OpenSurvey said on Wednesday it introduced a feature that allows users to chat with synthetic consumers on its Dataspace consumer intelligence platform. Users can create segments from trend report data or survey results and generate personas representing those segments for interviews. The company said the feature can help predict consumer trends or reactions to products under planning at low cost and in a short time. It is available for free to Dataspace members.