AI & Enterprise
Target joins OpenAI ChatGPT ad pilot to test conversational commerce
U.S. retailer Target is participating in OpenAI’s ChatGPT advertising pilot program, joining as an early partner in tests of context-based ads inside the chatbot. The pilot will run for free and some low-cost users. When users ask about certain products or categories, relevant ads will be shown with a separate label. The ads will be displayed separately from ChatGPT’s answers and will not affect the response algorithm.
