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Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Kakao launches first integrated membership for 4,900 won a month

Kakao will launch a 4,900-won-a-month integrated membership bundling affiliate services including Gift, Tok Deal, Kakao Pay and Melon. The company said it will begin first-come, first-served sign-ups for a small group of users. Benefits include shopping points worth 0.5 to 5 percent of spending, Kakao Pay points for payments, monthly content choices between Emoticon Plus and Tok Cloud, and perks across KakaoPage, securities, insurance and music streaming.

Finance

Korea Premium Week opens; government steps up long-term investment push, Kosdaq overhaul

Korea Premium Week 2026 opened in Seoul on Sept. 28 as the government laid out capital market reform priorities. President Lee Jae-myung (이재명) said the government has pursued system improvements such as revising the Commercial Act and tougher crackdowns on unfair trading. Officials outlined steps to expand long-term investment, strengthen risk management and investor trust, enhance shareholder-friendly governance, and reorganise Kosdaq, including a two-tier structure and tighter delisting standards.