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Games & Commerce
Naver introduces advertising expert certification for partners to boost capabilities in AI era
Naver introduced a new \"Advertising Expert Certification Program\" to objectively verify the expertise of staff at its official advertising partners and strengthen their ability to operate ad products in an AI-driven advertising environment. The program uses an online test called \"Naver Ads Expert\" to quantitatively assess product skills and issues official certification to those who pass. Tests for search and display ads start in June, with AI solution Adboost-related subjects to be added in the second half.
Games & Commerce
Kakao posts record first-quarter operating profit, signals shift to agentic AI
Kakao posted record first-quarter revenue and operating profit on growth in key businesses including its platform unit and cost efficiency. The company reported first-quarter revenue of 1.94 trillion won and operating profit of 211.4 billion won, up 11 percent and 66 percent from a year earlier. Platform revenue rose 16 percent, while content revenue grew 5 percent. Kakao said it will accelerate a shift to an agentic AI platform.
AI & Enterprise
Alert over unclear, overhyped apps spreading on official app stores
AhnLab said on Tuesday it found many apps on official app stores that disguise themselves as providing practical information but expose users to excessive advertising. The firm said the apps lure users with topics such as government policies and subsidies, IPOs and loans, then repeatedly show ads during use. Some positive reviews appear to use repeated wording and may have been artificially written using stolen accounts. AhnLab warned the apps could easily add malicious functions.
