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Tech Insight: Beyond search, building AI that acts will be an advantage rivals cannot copy

Lee Kyung-jong (이경종), head of KB Kookmin Bank and KB Financial Group’s Financial AI2 Center, said AI competitiveness comes from trusted data that agents can act on, not from models. He said most corporate AI still functions as search, requiring staff to verify and enter results. KB is building an environment for “acting AI” by reshaping data around meaning and using an on-demand connection structure on Snowflake, while expanding agent development across front-, mid- and back-office work.