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Games & Commerce

Musinsa Standard opens third China store on Hengshan Road in Shanghai

Musinsa said on April 21 it opened the Musinsa Standard Shanghai Xinliubai YOUNG store on Hengshan Road in Shanghai\'s Xuhui district. The company plans to target a major commercial area in southwest Shanghai. The store is located in the Xinliubai YOUNG complex shopping facility near Xujiahui Station, where Shanghai Metro lines 1, 9 and 11 intersect. Musinsa plans localised marketing and will hold a “Super Bag” sales event on April 29.

Games & Commerce

Musinsa holds local networking event in Shanghai with Chinese government for K-fashion brands

Musinsa said on Jan. 13 it worked with the government of Shanghai’s Xuhui district to hold a local invitation event for partner brands. The two-day program on Jan. 9-10 invited about 40 brands that operate in its Musinsa Store Shanghai Anfu Road location. Musinsa and Xuhui jointly planned a program aimed at improving understanding of China’s fashion market and key commercial districts and expanding local business opportunities.