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Games & Commerce

Kakao teams up with GS Retail to launch Valentine\'s collaboration emoticon goods

Kakao said on Thursday it will launch collaboration goods using its emoticons with GS Retail for the Valentine\'s Day and White Day season. The partnership is part of OMO marketing that combines offline products and digital content. Kakao will release four \"Love Season Confession Package\" sets themed around \"confession\" and featuring emoticon-based expressions. The goods will be sold at GS25 stores, with stock searchable via the WooridongneGS app.

Mobility

Tada to hold Valentine\'s Day event with Haribo

Mobility platform Tada said on Feb. 2 it will run an experiential Valentine\'s Day event with jelly brand Haribo through March 15. Haribo will offer customers the chance to taste products in Tada\'s mobility space and plans to convey the brand\'s energy in the setting. Riders in event vehicles will receive two jelly products, while a social media event will award 100 Goldbear plush toys and provide winners with Tada discount coupons.