[Digital Today reporter Daegeon Seok (석대건)] Mobility platform Tada said on Feb. 2 it will hold an experiential Valentine's Day event with jelly brand Haribo through March 15.

Haribo will offer the experience of tasting products directly in Tada's mobility space. Haribo plans for customers to naturally receive the brand's distinctive joyful energy in the space.

During the event, customers who ride in Haribo event vehicles will receive two products: its flagship Goldbears and the Sweet Love jelly for the Valentine's Day and White Day season. Inside the vehicles, Haribo will place items such as plush dolls of its mascot, the Goldbear.

The companies will also run a social media-based event. Anyone can take part by tagging a friend on the event page in the Tada app or on official social media posts from the two companies. A total of 100 people, made up of 50 selected winners and their tagged friends, will receive Haribo Goldbear plush dolls. Winners will also be given Tada discount coupons.

A Tada official said, "Together with Haribo, we planned an event that can turn the everyday act of moving into a different kind of experience," adding, "We will continue to expand mobility into a space for experiences through collaborations with various brands."