Media companies are expanding experiments using AI, with a focus on cutting production costs, developing new genres and improving user experience. Video tools now generate longer 4K content with audio and better character consistency. Broadcasters and studios are testing AI in election coverage, animation and drama, while China pushes commercialisation. In distribution, recommendation algorithms and AI dubbing are becoming core infrastructure. The shift is also raising concerns over copyright, creator protection and review standards.

KT Studio Genie said its short-form dramas \"The Janitor\'s Second Marriage\" and \"Jamanchu Clubhouse,\" released in January, ranked No. 1 in popularity on DramaBox and ReelShort. The company said the results show its long-form drama planning and storytelling capabilities also work for short-form content. It is preparing a short-form business strategy for global expansion, aims to release 56 original short-form dramas a year, and has built distribution links with multiple global and domestic platforms.